Here’s a the main points from their most recent newsletter article titled Experiment with YouTube It’s easier (and cheaper) than you think.

• Keep it Short
• Keep it Simple
• Professional does not mean overproduced
• Give your viewers something to do
• Give it a good title

Couldn’t agree more.

(And yes, I am a “bullets do not get periods” proponent. Yeah, one of those people.)

What will you hear? Well, a lot of the same sort of thing you’ll find here at the DoingMedia blog.

Here’s a high level recap:

• Use a tripod - There’s “shaky cam” and “shaken cam”. Unless your purpose is to get your audience sick, or worse, click away, keep it steady and put it on a tripod.
• Get the best audio you can - use an external microphone. On camera microphones pick up everything within about 12 inches, then, no so much.
• Prepare - Run through a checklist, either on paper or in your head, to make sure you have everything you’ll need when you press “Record.”

Or listen to the whole thing!

The books are categorized by topic and, depending how observant you are, the topics are listed in order of the doing media process.

These are all on our shelf in the office. A few need updated copies. And I recommend all of them.

Take a peek and let me know what you think.

If you like what you see why not subscribe?

Here’s the key points:

• Write with your audience in mind
• Structure your content by providing an overview at the beginning…include a summary at the end
• Follow the rules of radio journalism
• Rely on a familiar interface.

I’ve written about similar concepts here at DoingMedia. I think this will be great information for podcasters.

If you like what you read why not subscribe? And if you have already, thanks and tell a friend!

So many organizations think that a new technology solution will fix an old business problem. The only thing “fixed” are the consultant and vendor bottom lines and maybe helping someone climb the corporate ladder by increasing departmental headcount. If only people would allow that the emperor has no clothes and work on both their content AND the processes and people and attitudes that created it.

Gerry calls all of them out.

Content migration-and its first cousin, website “redesign”-are all about pouring sour old milk into new portal jugs. At some stage, we have to address the core web management challenges. Why do we have such bad content?

Ya gotta love anyone who can effectively use a sour milk analogy!