Skip to content

{ Category Archives } Content

About all things content: creating, syndicating, analyzing, managing.

Web Content Migration: Don’t Cry Over Sour Milk

I really like Gerry McGovern (why didn’t I look him up while I was in Ireland?); he always hits the nail on the head. And he drove it home again in his recent post Web content migration: disastrous strategy.
So many organizations think that a new technology solution will fix an old business problem. The only [...]

Preserving Media

As we (OK, me) get older we start to think about the stuff we accumulate. Personally, I have 4 large totes (those plastic boxes with the two-part lid) filled with my life’s work. It goes back more than 20 years to television programs I shot in grad school. I’ve always kept them in the house, [...]

A Man After My Own Heart: What is a YouTube video?

Tom Clifford and I are members of a group on Facebook. A group affiliated with a professional association, MCA-I. So, it is with wonder, but not necessarily surprise, that one of his blog posts popped up in my Google Alerts.
In “Huh? A “YouTube Video?” What’s That? ” Tom hits the nail on the head. It echos the [...]

The Information Architecture Pyramid

My friend Susan Reetz asked about her site keywording. She had her site analyzed at the “Extreme Makeover: Website Edition” session at the MCA-I ProTrack conference in September and the presenter (Susan Price from MediaRich) noticed that her site pages had no keyword or other meta tagging. My friend’s web guy said “Oh, don’t bother [...]

Your Lean, Mean Web Content Management Machine

(The following is derived from conference proposal I submitted.)
Implementing a web content management system can be a long and painful process. By the time you send an RFP, review vendors, make a selection, refine requirements and specs, configure the tool, develop custom functionality and, well, everything else, you’re done. You’re really finished! When you hear [...]

The Windmill that is UGC

I got a comment on my latest post about UGC and I thought, well, maybe I was tilting at windmills. So I Googled and found I wasn’t alone.
Ethan Kaplan at BlackRimGlasses posted “User Generated Content, or how to enforce media hierarchies while appearing not to…“. Nice to have company.
How so many smart people can think [...]

User Generated Content is a Myth

Who thinks of these terms? And why do we let them? User Generated Content (UGC) is less the buzzword than it was, oh say, 6 months ago. But I have yet to read anyone setting the record straight. So here goes: User Generated Content is a Myth. Beyond being a myth, User Generated Content is [...]

Tending Your CMS Garden

Jim Howard at CMS Watch has written the article I wished I had all about operating a content management system once it has been implemented. Here here! (CMS Watch is a great resource for this kind of stuff. That’s why it’s over in the ‘roll.)
Not all too often, (actually almost always,) a CMS is installed [...]

Choosing a Content Management System

Seth Gottlieb over at Enter Content Here has a very good, succinct post on choosing a content management system (CMS). Don’t know whether this topic is getting some recent traction because people are trying to spend money at the end of the fiscal year or planning to spend money next fiscal year.
I think an important [...]

Sometimes you have to be reminded

Pamela Slim has a great post on writing over at Escape From Cublicle Nation that reminded me to break out my copy of “Elements of Style” and brush up a bit in the writing department.