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YouTube for Associations

I’ve followed the association blogger space for awhile mostly because of my work with MCA-I. Maddie Grant is one of those bloggers. Besides her day job she has a side gig with Linda Dreyer called SocialFish.
Here’s a the main points from their most recent newsletter article titled Experiment with YouTube It’s easier (and cheaper) than [...]

When Words Are Not Enough: Rich Media for Training and Documentation (Part 3)

(This three part post is the content of my presentation at DocTrain West on May 5, 2008 in Vancouver, BC. You can view the presentation here.)
Some Streaming Details
Steaming your rich media files has some hardware and software requirements. First you’ll need some way to create the file; your editing software will take care of this. [...]

When Words Are Not Enough: Rich Media for Training and Documentation (Part 2)

(This three part post is the content of my presentation at DocTrain West on May 5, 2008 in Vancouver, BC. You can view the presentation here.)
You: Media Expert
That sounds like a lot to know and remember. You should keep in mind that you know a great deal about how good media is made. And you [...]

When Words Are Not Enough: Rich Media for Training and Documentation (Part 1)

(This three part post is the content of my presentation at DocTrain West on May 5, 2008 in Vancouver, BC. You can view the presentation here.)
It’s not enough to create a manual or job aid in today’s “instant media” environment. Today’s employees have grown up with and expect a rich media experience wherever they are. [...]

A Man After My Own Heart: What is a YouTube video?

Tom Clifford and I are members of a group on Facebook. A group affiliated with a professional association, MCA-I. So, it is with wonder, but not necessarily surprise, that one of his blog posts popped up in my Google Alerts.
In “Huh? A “YouTube Video?” What’s That? ” Tom hits the nail on the head. It echos the [...]

User Generated Content is a Myth

Who thinks of these terms? And why do we let them? User Generated Content (UGC) is less the buzzword than it was, oh say, 6 months ago. But I have yet to read anyone setting the record straight. So here goes: User Generated Content is a Myth. Beyond being a myth, User Generated Content is [...]