What part of “Duh!” do advertisers not understand? I’ve ranted about the term “user” before. I am a “person”, don’t know about you. Generated, Schmenerated! I “create” or “write”. And content is, well, content.
This quote is what got me:
“Marketers want to advertise next to content they can trust, so this frenzy of nonprofessional content generation [...]
I’ve followed the association blogger space for awhile mostly because of my work with MCA-I. Maddie Grant is one of those bloggers. Besides her day job she has a side gig with Linda Dreyer called SocialFish.
Here’s a the main points from their most recent newsletter article titled Experiment with YouTube It’s easier (and cheaper) than [...]
(This three part post is the content of my presentation at DocTrain West on May 5, 2008 in Vancouver, BC. You can view the presentation here.)
Some Streaming Details
Steaming your rich media files has some hardware and software requirements. First you’ll need some way to create the file; your editing software will take care of this. [...]
(This three part post is the content of my presentation at DocTrain West on May 5, 2008 in Vancouver, BC. You can view the presentation here.)
You: Media Expert
That sounds like a lot to know and remember. You should keep in mind that you know a great deal about how good media is made. And you [...]
(This three part post is the content of my presentation at DocTrain West on May 5, 2008 in Vancouver, BC. You can view the presentation here.)
It’s not enough to create a manual or job aid in today’s “instant media” environment. Today’s employees have grown up with and expect a rich media experience wherever they are. [...]
