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{ Category Archives } Audience

Where Does Content Fit?

I have been reading A List Apart since it was an actual listserv. It is a great resource, nay, one of the best resources, for user experience, user centered design, information architecture and web standard coding information.
In mid-December 2008 they ran a couple of articles/posts on what they referred to as “content strategy.” I wrote [...]

Tagged alistapart, content strategy, producer

2008 12 29 Todd O'Neill Communication
Content
Message
Objective Comments (0)

Your Information Architecture is in my Audio!

I have always liked the Boxes and Arrows site for the latest on information architecture and interaction design. This post, Information Architecture for Audio: Doing It Right, caught my eye. I had never consciously considered information architecture principals while creating audio.
Here’s the key points:

Write with your audience in mind
Structure your content by providing an overview [...]

Tagged Audience, Audio, boxes and arrows, design, information architecture, interface, Message, Objective, User Centered Design

2008 12 01 Todd O'Neill Audio
Message
Objective
information architecture Comments (0)

Busy Spring on the Conference Trail

I’m getting ready to attend SXSW Interactive this week in Austin. I’m a SXSW virgin so I’m going to sessions, parties, mixers, whatever. Looking to meet some cool people and learn a bunch.
I speak at the Content Convergence and Integration conference in Vancouver, BC on Wednesday, March 12. My session is “User Generated Rich Media: [...]

Tagged Content Convergence and Integration conference, DocTrainWest2008, vancouver

2008 03 05 Todd O'Neill Comments (1)

Who do they think they are?!

What matters most about your audience is “Who do you think they are?” Your audience knows who they are. You have to get to know them if you expect your media communication to be successful.

2006 12 08 Todd O'Neill Comments (1)

These guys (almost) get it

A very web design-centric but good post here on the Web Design Process. It’s so close I can almost taste it!
The list of process steps are:

Know what you’re doing
Know what the site needs to do (Is this “Goal”?)
Know what the site’s visitors want (When did we figure out who the “Audience” would be?)
Get [...]

2006 10 30 Todd O'Neill Internet
Message
Objective
Online
Web Design
Web Production Comments (0)

Broadcast is Dead. Long Live Broadcast!

I realized pretty quickly that quoting Mark Twain would be beyond cliche. But, did anyone hear this story on NPR the other night? There was a quote from political consultant Bill Buck who said YouTube is “a tremendously valuable way, not only now but into the future, for getting out whatever message you want to [...]

2006 10 27 Todd O'Neill Internet
Message
Objective
Video Comments (0)

StartupNation: 5 Essentials of Website Usability

I posted a comment on this well intentioned article over at StartUp Nation. The article almost hit the mark so I dropped some info on the “Three Ws of Communications”.
I’ll cover more about the “Three Ws” in a future (soon) post.

2006 10 18 Todd O'Neill Message
Objective Comments (0)

What to Know About Your Audiences

Bob Boiko, author of the Content Management Bible, has an excerpt from his forthcoming ebook about audience analysis in the latest Content Management Professionals (CM Pros) August 2006 newsletter.
I’m not sure I could have added much to his take on audience analysis. But without a good answer to “What do I want achieve?” you can’t [...]