Audience
Doing Media is for the accidental media practitioner, the intentional media practitioner, the future media practioner. It’s for you whether you’re in manufacturing or a non-profit, education or health care, management or marketing, religion or just at home.
If you’ve found yourself “Doing Media” you’re in the right place.
What will you find here?
- Information on media theory and practice
- Tips and techniques for producing effective media
- Referrals to and lists of great media communication resources
- (probably) Not equipment reviews. Or tutorials.
- The occasional rant.
Purpose
Help people leverage electronic media for communication. That has been my “professional mission” since I started my career. It’s the tag-line you see on the main page.
Objectives
To help people understand that it’s about communication, not media. Too many people talk about the means but not the end. I have been in too many client meetings, taught too many classes, spoken to too many businesspeople (and too many media professionals) where people just don’t get it. It’s not about “Let’s do a video!”, “We need a website!”, “We have to have a DVD!” or “Gimme [your media delivery method here]“. They assume the means IS the end. Well, Homey don’t play dat. I’ll be talking about how to use the means to achieve the end.
Also, I’ve spent my entire career sharing information with other people, mostly informally. (I teach college media classes but they should be in their own category.) I figured I would formalize the sharing. And last but not least, I have a book to get out of my head. I hope this blog will help me with the discipline to do that. I hope. So, keep me honest.
Addenda
I WILL get crap for the title of this blog. I know it and accept it. But here’s the thing. Using my personal domain name (www.toddoneill.com) sounded like I was sitting in very large (think Lily Tomlin’s Edith Anne) rocking chair pontificating about this and that. That’s not what I’m going for.
And there will be the inevitable mispronouncements of my blog name. Just to be clear it is “Doo-ing” Media not “Doyng” Media.
Audience
Doing Media is for the accidental media practitioner, the intentional media practitioner, the future media practioner. It’s for you whether you’re in manufacturing or a non-profit, education or health care, management or marketing, religion or just at home.
If you’ve found yourself “Doing Media” you’re in the right place.
What will you find here?
- Information on media theory and practice
- Tips and techniques for producing effective media
- Referrals to and lists of great media communication resources
- (probably) Not equipment reviews. Or tutorials.
- The occasional rant.
Purpose
Help people leverage electronic media for communication. That has been my “professional mission” since I started my career. It’s the tag-line you see on the main page.
Objectives
To help people understand that it’s about communication, not media. Too many people talk about the means but not the end. I have been in too many client meetings, taught too many classes, spoken to too many businesspeople (and too many media professionals) where people just don’t get it. It’s not about “Let’s do a video!”, “We need a website!”, “We have to have a DVD!” or “Gimme [your media delivery method here]“. They assume the means IS the end. Well, Homey don’t play dat. I’ll be talking about how to use the means to achieve the end.
Also, I’ve spent my entire career sharing information with other people, mostly informally. (I teach college media classes but they should be in their own category.) I figured I would formalize the sharing. And last but not least, I have a book to get out of my head. I hope this blog will help me with the discipline to do that. I hope. So, keep me honest.
Addenda
I WILL get crap for the title of this blog. I know it and accept it. But here’s the thing. Using my personal domain name (www.toddoneill.com) sounded like I was sitting in very large (think Lily Tomlin’s Edith Anne) rocking chair pontificating about this and that. That’s not what I’m going for.
And there will be the inevitable mispronouncements of my blog name. Just to be clear it is “Doo-ing” Media not “Doyng” Media.
