This comes via NTEN- The Non-profit Technology Network. The post, “25 Ways to Increase Your Organization’s Communication Capacity” has some great ideas for making communication easier no matter what kind of organization you have – sole proprietorship, big business, government, non-profit, education, association or club.
Here’s the highlights.
Clarify Your Strategy
- Define Your Audience.
- Find out where you audience is and go there.
- Clarify your key messages.
- Use research to establish your keywords.
Automation
- Stop entering data.
- Use an RSS reader to keep on top of news and trends.
- Cross post.
- Schedule communications.
Get Everyone Participating
- Create templates for regularly used communications.
- Have a centralized file system to store media.
- Teach writing for the web.
- Make communication part of everyone’s job.
- Use checklists.
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