http://www.doingmedia.net/2008/12/where-does-content-fit/ Thu, 14 Oct 2010 21:10:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.doingmedia.net/2008/12/where-does-content-fit/comment-page-1/#comment-1565 The Role of the “Producer” in Web Projects « Predicate, LLC | Editorial + Content Strategy Sat, 07 Nov 2009 18:33:35 +0000 http://www.doingmedia.net/?p=199#comment-1565 [...] Producers lead the creative team. They do the upfront analysis, define the initial content and creative vision, and then assemble the team of experts to execute it. I think the contention about content strategy is that so many people claim all or a piece of that producer-type role: account execs, PMs, IAs, user experience people, coders and now content strategists. Why not just create the role of Producer and be done with it? The ideal team for a website project, in my opinion, would be, in order of hierarchy: producer; creative director and writer; technical director; project manager, graphic artist; and coder.via DoingMedia’s Todd O’Neill discusses the importance of the producer [...] [...] Producers lead the creative team. They do the upfront analysis, define the initial content and creative vision, and then assemble the team of experts to execute it. I think the contention about content strategy is that so many people claim all or a piece of that producer-type role: account execs, PMs, IAs, user experience people, coders and now content strategists. Why not just create the role of Producer and be done with it? The ideal team for a website project, in my opinion, would be, in order of hierarchy: producer; creative director and writer; technical director; project manager, graphic artist; and coder.via DoingMedia’s Todd O’Neill discusses the importance of the producer [...]

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