I really like Gerry McGovern (why didn’t I look him up while I was in Ireland?); he always hits the nail on the head. And he drove it home again in his recent post Web content migration: disastrous strategy.
So many organizations think that a new technology solution will fix an old business problem. The only thing “fixed” are the consultant and vendor bottom lines and maybe helping someone climb the corporate ladder by increasing departmental headcount. If only people would allow that the emperor has no clothes and work on both their content AND the processes and people and attitudes that created it.
Gerry calls all of them out.
Content migration-and its first cousin, website “redesign”-are all about pouring sour old milk into new portal jugs. At some stage, we have to address the core web management challenges. Why do we have such bad content?
Ya gotta love anyone who can effectively use a sour milk analogy!
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