Figuring Out Social Media: Marketing on Facebook

I’ve been working with a couple of associations on marketing, conference and policy efforts and was looking for some info on using Facebook Pages. I came across this post “The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook“. This is a very comprehensive but high level look at using Facebook to get your message across.

Up to now Doing Media has been about doing traditional media. But as the line gets fuzzier and fuzzier I find myself drawn to how the traditional and “new” and/or social media converge. So I thought this piece on marketing with Facebook would be interesting.

Social media has the same upfront work as traditional media like determining audience, objectives and goals. But it’s where you start figuring out methods or the media to use that it gets interesting. Is a Facebook Page “text”? Is a Youtube post “video”? Is a podcast “audio” or Flash “multimedia”? Does it matter?

I’m thinking no. But it does make managing your messaging very important. Instead of one video “channel” to watch over like when you might distribute a tape, disk or satellite feed now you may have all of those plus video posting sites, blog posts with video, video podcasts and on and on.

Didn’t the Internet used to be “easy?”

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