These guys (almost) get it

A very web design-centric but good post here on the Web Design Process. It’s so close I can almost taste it!

The list of process steps are:

1. Know what you’re doing
2. Know what the site needs to do (Is this “Goal”?)
3. Know what the site’s visitors want (When did we figure out who the “Audience” would be?)
4. Get a good picture of the personality and style of the web site
5. Sketch out highly successful scenarios
6. Organise views into a site map
7. Sketch the essential features & look
8. Map your visitors’ attention
9. Arrange the visual elements to work together

I suppose we can make the assumption that the author has already figured out the who, why and what.

Right?