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What to Know About Your Audiences


Bob Boiko, author of the Content Management Bible, has an excerpt from his forthcoming ebook about audience analysis in the latest Content Management Professionals (CM Pros) August 2006 newsletter.

I’m not sure I could have added much to his take on audience analysis. But without a good answer to “What do I want achieve?” you can’t even begin your audience analysis.

But more on that later.

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